Jenn Ashchi

Jenn Ashchi serves as the Director of Business and Financial Operations at Priority 1 Home Services, helping ensure the company runs smoothly, consistently, and with a strong operational foundation.

With over 20 years of experience supporting real estate, property management, and home services businesses, Jenn brings a deep understanding of what it takes to keep a service-based company organized and operating effectively. Her background spans multiple companies and roles, giving her a well-rounded perspective on both day-to-day operations and long-term growth.

Prior to joining Priority 1, Jenn spent nearly a decade supporting a high-volume real estate brokerage, where she managed the details and systems required to keep a fast-paced team running. That experience shaped her ability to stay organized, solve problems quickly, and support a growing business without letting things fall apart behind the scenes.

At Priority 1, Jenn focuses on the operational and financial side of the business. She oversees key areas such as payroll, licensing, insurance, and tax compliance, while also supporting accounts payable and receivable. Her role is centered on removing friction—making sure the field team can stay focused on delivering quality work while the administrative side stays steady and reliable.

While she isn’t directly involved in field work, Jenn supports every project in an administrative capacity. From ensuring processes are followed to stepping in when issues arise, she helps keep everything aligned and moving forward in a consistent way.

Her strengths lie in organization, problem-solving, and maintaining stability as the company grows. She is often the person who steps in when something isn’t lining up—whether it’s a billing question, a process issue, or a situation that requires research and a clear solution. Her ability to handle those challenges behind the scenes allows the rest of the team to stay focused on execution.

Jenn takes the most pride in helping build a business that people can rely on. Whether supporting team members internally or ensuring clients have a smooth experience, her goal is to make sure everything feels well-managed, dependable, and handled the right way.

Her approach is grounded in consistency and attention to detail. Even though her work is primarily behind the scenes, she keeps in mind that every process, system, and decision ultimately impacts someone’s home and experience. Doing the job right means everything works together—from communication to billing to execution—so the entire process feels seamless.

In her view, what sets Priority 1 apart is a genuine commitment to doing things the right way. The team operates with accountability, a willingness to step up when needed, and a focus on supporting both clients and each other.

Jenn’s focus is on delivering a smooth, reliable experience. When the administrative and financial side of the business is organized and functioning properly, it allows everything else—from scheduling to project completion—to fall into place.

One of the accomplishments she is most proud of is being part of Priority 1’s growth from a small operation into a company with multiple crews, vehicles, and expanded service offerings. While the business has grown in size, she has helped ensure the systems and processes behind it have grown as well—keeping everything structured and sustainable.

Jenn was born and raised in the area and now lives in downtown Pensacola. Outside of work, she enjoys traveling and looks forward to taking another trip to Japan in the future.

At the core of her role is a simple goal: to create a business that runs in a way that is steady, organized, and easy for both the team and clients to rely on.